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Seo

Launching your project showcase page (without hurting performance)

A practical checklist to ship a fast, indexable profile page that helps people discover your projects.

By Erick ·

Why this matters

A portfolio page should do two things:

  1. Load instantly on mobile.
  2. Give search engines clean, crawlable structure.

The minimum SEO checklist

  • One H1 that matches the page intent
  • A unique meta description
  • A canonical URL
  • Internal links to relevant pages (pricing, blog, dashboard)
  • Structured data (WebSite + Organization; Article for posts)

The performance checklist

  • Prefer Server Components
  • Avoid client-only UI unless you need interactivity
  • Use next/font with display: "swap"
  • Use next/image with explicit dimensions
  • Keep above-the-fold markup lean

Next steps

If you’re building a profile page, start with a clear layout: a sticky sidebar for identity + CTA, and a simple grid for projects.