Why this matters
A portfolio page should do two things:
- Load instantly on mobile.
- Give search engines clean, crawlable structure.
The minimum SEO checklist
- One H1 that matches the page intent
- A unique meta description
- A canonical URL
- Internal links to relevant pages (pricing, blog, dashboard)
- Structured data (WebSite + Organization; Article for posts)
The performance checklist
- Prefer Server Components
- Avoid client-only UI unless you need interactivity
- Use
next/fontwithdisplay: "swap" - Use
next/imagewith explicit dimensions - Keep above-the-fold markup lean
Next steps
If you’re building a profile page, start with a clear layout: a sticky sidebar for identity + CTA, and a simple grid for projects.